Broadcast channels allow users to send messages to their followers, who can react to them and vote in polls, but aren’t able to respond directly.
Along with text updates, creators can post images, videos and audio clips. They can also invite others to join their channel as a collaborator.
Meta launched the feature for the first time last week. A few organizations have access for now, but WhatsApp will offer the feature more broadly in the coming months. Meta plans to bring channels to Facebook and Messenger as well.
Meanwhile, Meta is developing a text-based “decentralized social network” to rival Twitter. Reports suggest that while this will be a standalone service that will connect to the networking protocol that powers Mastodon, you’ll be able to log in with your Instagram account to populate your profile.