Instagram expands the reach of its Telegram-style broadcast channels globally

, will soon be available more broadly. wrote on his own channel that the company is rolling out the feature globally today. Until now, it had been limited to select creators.

Broadcast channels allow users to send messages to their followers, who can react to them and vote in polls, but aren’t able to respond directly. has been using his channel to share news and updates on Meta’s products.

Along with text updates, creators can post images, videos and audio clips. They can also invite others to join their channel as a collaborator. previously featured Adam Mosseri, the head of Instagram, on his channel.

Meta launched the feature for the first time last week. A few organizations have access for now, but WhatsApp will offer the feature more broadly in the coming months. Meta plans to bring channels to Facebook and Messenger as well.

Meanwhile, Meta is developing a text-based “decentralized social network” to rival Twitter. Reports suggest that while this will be a standalone service that will connect to the networking protocol that powers Mastodon, you’ll be able to log in with your Instagram account to populate your profile.

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